How do I best introduce my survey to an Audience?

The respondents that take SurveyMonkey Audience surveys are a diverse group of people.  While some of our respondents may have familiarity with a wide variety of survey topics, others may not.  

Consider the following suggestions when designing your survey to increase the successfulness of your project:

arrow Assume the respondents won't know anything about the topic of your survey.  

Pretend you're writing an introduction to the survey for someone you've never met and don't know at all.

Use simple, clear language to briefly explain the topic and/or purpose of the survey in just a handful of sentences. Your introduction only needs to be three or four sentences, or a couple of short paragraphs, at most.

Refer to our FAQ article about how to create an introduction, using either the Page Description or the Descriptive Question option.  If you need to provide a consent page or statement, please be sure to visit our FAQ article about consent statements for helpful tips.

arrow  If you are targeting an audience that doesn't exactly fit your targeting needs, consider providing a sentence or two of direction that will encourage respondents to approach your survey as a hypothetical scenario.

For instance, say that you would like to understand the need/market for a consignment wedding dress website and you're looking to hear from brides.

Since SurveyMonkey Audience doesn't currently have the ability to specifically target brides, you decide that hearing from married women will align with your targeting needs, because at one point, many married female respondents were brides!

Once you have your targeting criteria set, create the survey introduction consisting of a brief statement, three or four sentences only, about what you're looking to learn and how you want respondents to approach your survey.

Example: “We're a startup company looking to learn more about how women buy wedding dresses. Reflect back to the time (if and) when you were looking for wedding dresses and approach this survey through those eyes.”

arrow Remember that it's possible some of your survey questions will not apply to all of the respondents taking your survey.

In this case, we recommend that you review the entire survey and use skip logic to guide respondents directly to relevant questions and have them skip over questions that don't apply to them.

This will provide a better surveying experience for our respondents and increase the successfulness of your project. Refer to our FAQ article about using and creating Skip Logic for more information.