SurveyMonkey Audience for Academics

Professors, grad students, and undergrads use SurveyMonkey Audience to get the research respondents they need in a fraction of the time it used to take them.

Below we've provided information we've found to be helpful for those interested in running an academic research project with us.

Respondent Population

We take great care to ensure that we have a diverse group of members who are interested in sharing their opinions with you.

When a panelist joins our community of respondents and becomes a SurveyMonkey Contribute member, they fill out a profile. This profile contains demographic questions (gender, age, region, etc.) as well as some other targeting characteristics you might care about (cell phone usage, job type, and more).

Incentive Structure

Each time a SurveyMonkey Contribute member completes an eligible survey, SurveyMonkey makes a contribution to a charity of the member's choice, and the member can choose to enter a sweepstakes.


We recruit Contribute members from a diverse population of 45+ million people who take SurveyMonkey surveys every month. For example, after completing a survey, respondents are redirected to a page that may feature an advertisement for SurveyMonkey Contribute.

SurveyMonkey Contribute panelists come from the United States, the United Kingdom, and Australia. You choose the country you'd like your respondents to come from.

While we recruit panelists ages 13 and up, we have the ability to target respondents by age and can target 18 and older.

Learn more: Who takes the surveys?

Sampling Procedure

We email invitations to respondents who match your targeting criteria. Our system selects a random group from the SurveyMonkey Contribute member base who match the demographic targeting criteria you requested.

We use a standard template email notification to notify respondents that they have a new survey to take. It's not possible to customize the invitation email sent by SurveyMonkey Contribute.

It's not possible to customize the invitation email sent by SurveyMonkey Contribute.

Targeting Criteria

We target members based on the information they provide to us in their profile.

The more variables or criteria you target, the more it constricts the population we can use to build your sample. A more constricted sample may slow down the pace at which your survey can complete—or even make it impossible for us to run your survey at all.

Learn more: Choosing a Targeted SurveyMonkey Audience


If you send your survey to a general audience, your results are generally representative of the population you're surveying. We automatically balance results according to census data for age and gender, while location tends to balance out naturally. Balancing precision and granularity improves as the number of responses increases.

When you choose specific targeting criteria, your results are no longer representative of the general population because you're purposefully focusing on a particular subset of the population.

Learn more: Are my results representative?

Turnaround Time

Projects complete in just a few days, as long as the survey is compliant with our guidelines and performs sufficiently. If you're targeting a very specific type of audience or if the survey does not perform satisfactorily, the project can take longer to complete.

Policies & Guidelines

All surveys sent through SurveyMonkey Audience must comply with our terms and policies.

Read the SurveyMonkey Contribute Privacy Statement for information on privacy for panelists and panel buyers.

If your project requires a consent statement, it's possible to add a consent statement to your survey.

Letter of Approval

You can download and print a standardized letter of approval from SurveyMonkey.

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