Avoiding Spam Filters

We monitor outgoing messages from Email Collectors for spam and abuse. If your message is auto-flagged as spam by our system or manually flagged as spam by your respondents, we may suspend your mailing privileges and contact you for additional information about your message or contact list.

Generally, spam filters use a point system—the more points a specific message collects, the more likely it is to be flagged. Make sure to read our Anti-Spam policy so you understand what is and is not permitted, and follow these guidelines:

  • Only send surveys to people who have agreed to receive communications from you. 
  • If you purchased a list, contact all recipients through your own email client to get their consent before messaging them through SurveyMonkey.
  • Use your personal email address or work email address in the From field so respondents know who is sending them the message.
  • Write a descriptive subject line. Rather than saying, "Take this survey!" include the topic of the survey or your company name so respondents know what the email contains.
  • Provide a good introduction in your message. For example, let respondents know who you are, how you obtained their email, or the goal of the survey.
  • Make sure to include how to opt out or unsubscribe from your survey invitations.
  • Use proper grammar and punctuation in subject lines and messages. Avoid: writing in all caps; words like free, win, and money; exclamation points, percent signs, money signs; referencing incentives or prizes in the subject line.

Spam filters are customizable and can block emails containing specific words, and some networks or organizations have strict rules that automatically block or mark messages sent outside of a whitelist. You can allow SurveyMonkey IP addresses and domains so they aren't blocked by your organization.

If need to send a survey right away, you can use a Web Link Collector and distribute the link through your own email client.

We monitor outgoing messages from Email Collectors for spam and abuse. Make sure to read our Anti-Spam policy so you understand what is and is not permitted, and follow these guidelines.