Rating, Semantic Differential, or Likert Scale Questions

Likert Scale:

Our rating scale question type will function in a very similar way.  This is typically considered an “agree – disagree” scale. Likert scales are given scores or assigned a weight to each row in the matrix, usually from 1 to 5. The purpose of the likert scale is to sum the scores for each respondent (the rating average), and the intent of the likert is in that the statement will represent different aspects of the same attitude.

With this question type, you would typically see around five columns. This is an example of a "satisfaction" likert scale:

  1. Not at all satisfied
  2. Slightly satisfied
  3. Somewhat satisfied
  4. Very satisfied
  5. Extremely satisfied

With SurveyMonkey, we recommend using a Rating Question Type to create a likert scale. If

  • Respondents are given a series of attitude ratings or dimensions.
  • For each dimension, they are asked whether, and how strongly, they feel to each using a point rating scale.  

NOTE: At SurveyMonkey we allow up to a 16 point rating scale. When creating a Rating question, click the drop-down menu to select the number of columns you want to include as the rating scale.


Semantic Differential Scale:

Again, our rating scale question type will work for this. This question type does not label each rating point with an individual descriptive like a likert scale. Instead it places one statement on the far left of the scale and the opposite of that statement on the far right. It uses a numbering system within the scale, and the respondent is asked to pick the number on the scale where they fall between the two statements.

NOTE:  Currently the semantic differential question type is not available in SurveyMonkey, so we recommend using a Rating question type to capture this type of information.

  • The presentation may be slightly different than a true semantic type, but you can still ask respondents to rate from 1 to N. In the first column you will add the first statement, then in the last column you will add the opposite statement.
  • Make sure to label all columns with a number so your respondents can pick the number where they fall between the two statements.  
Or you can create a Multiple Choice (One Answer Allowed) with the answer choices as "1 through 7"and use the "horizontal" orientation. However, this will not calculate a Rating Average.

star Learn more: Available question types and formatting options


Use a Rating Scale to create a Likert scale question. The format is typically 5 answer choices: Strongly disagree, Disagree, Neither agree nor disagree, Agree, Strongly agree