What is SurveyMonkey Audience?

SurveyMonkey Audience is a product we launched in late 2011 to help your survey reach a broad group of people or a targeted population. All you need to do is set up your survey on SurveyMonkey, select your target Audience, and watch your results roll in!
 

Wondering how SurveyMonkey Audience differs from SurveyMonkey?

That's a great question! The primary difference is that as a SurveyMonkey user, you can design and distribute surveys to your own list of respondents.

But when you purchase survey responses from SurveyMonkey Audience, you tell us what type of people you want to take your survey, and we'll find those respondents for you. We've created an article about the differences between SurveyMonkey and SurveyMonkey Audience if you'd like more information.


Ready to get started now?

Please visit the SurveyMonkey Audience home page and get in touch with us!
 

Otherwise, check out the links below to learn more about SurveyMonkey Audience.

Setting up your SurveyMonkey Account

What kind of plan will I need for my Audience project?

  • If you are located outside of the United States or need more than 100 responses for your Audience project, you must be on one of the professional level SurveyMonkey plans, which includes the SELECT, GOLD, and PLATINUM plans.
  • We typically recommend the GOLD or PLATINUM level plans for our Audience customers.
  • Currently, the SELECT level plan is the only professional level plan available on a monthly renewal basis.

Creating the Survey

Whether you're about to create your first survey or you're already a pro at using SurveyMonkey, you'll be happy to know that all of the easy to use survey design features in SurveyMonkey are available to you when you buy an Audience.

General survey creation assistance

Tips for using SurveyMonkey Audience

You should still consider the audience you are targeting and ensure that your survey is clear and simple to understand for all potential survey respondents. We have provided several links below to help you build an effective survey for use with SurveyMonkey Audience.

Tips and guidelines for Academics

In many cases, Academics have a specific set of guidelines to follow when using SurveyMonkey surveys, and perhaps more so when using SurveyMonkey Audience.  Because of this, we have created specific information about how Academics use SurveyMonkey Audience.
 

Determining the Audience for your Project

When you launch a SurveyMonkey Audience project, one key step is to determine the audience you need for your survey. Some key considerations include:

  • Countries where you want to target (e.g. Americans or Australians)
  • Specific targeting attributes you want to target (e.g., Smartphone owners or Mothers)

Demographic and behavioral attributes

Locations and countries

We have members who have registered to take surveys in several countries. If you need respondents from countries where we don't have respondents, please visit the SurveyMonkey Audience home page and get in touch with us!

  • Countries where we can readily access respondents for your survey projects:

How many respondents do you need?

Determining the number of respondents you need is a tricky question, but it is really determined by the size of the population you are taking a sample from (i.e. If you are sampling Americans, you are sampling from over 300 million people) and the confidence level you want to have in your data. We've created a blog post about sample size, which may be helpful.

Sometimes, you may just need a pulse and sample size is less important, but you should always consider whether you have enough respondents to make accurate conclusion.

We have provided a helpful guide on how to determine how many respondents you need with various population sizes and confidence levels.

If you want to send your survey to your own groups of contacts, you certainly can!  When we launch your project, we'll create a separate collector where all the responses from your Audience project will be delivered. You can set up a new collector for your own group of respondents.



Contact us

We're here to help! If you have any questions or would like more information about SurveyMonkey Audience, please visit the SurveyMonkey Audience home page and get in touch with us!