Guidelines for Sending Email Invitations

SurveyMonkey does not tolerate spam. When using our mail server, please make sure to review our Anti-Spam Policy.

If any message sent through our mail server is flagged as spam or reported in our abuse complaint files, then we will contact you for further information in regards to the message content, the email list, and your opt in procedure. 

Email Invitations and SPAM Filters

If you choose to use our mail server for survey distribution, there is the chance that your recipients' networks may automatically send the message to a SPAM or junk folder. Their networks may have email filters that look for specific words in the message. Since SPAM filters can be configured to be restrictive as possible and unless you know the specific filter configuration for each recipient, there is little you or SurveyMonkey can do to prevent a message from being filtered out as probable SPAM.

With today's security and email clients, there are now both technological and organic components for determining a message as SPAM.

  • Most filters have a computer component meaning these filters use a point system to determine whether or not a message is SPAM. The more points a specific message collects, the more likely it is to be flagged.
  • Blacklists are the human component one must also consider. Blacklists are primarily compiled by individuals. The end receiver mails these watchdogs the received "SPAM", and they review the message to decide whether or not to add the sender to their list.

You can take steps to create an invitation message that is more effective and recognizable by your recipients. Because of these computer and human components, make sure your email invitation doesn't raise issues in either group. Your messages should be legitimate and your respondents should know who you are. Finally, ensure that all respondents have given their permission to be contacted by you.

Guidelines for Sending Email Invitations

Make sure to read our Anti-Spam policy so you understand what is and is not permitted.

  • Only send surveys to people who have agreed to receive outside communication from you. 
  • If you purchased a list, contact all recipients through your own email client to get their consent before messaging them through SurveyMonkey.
  • Use your personal email address or work email address in the From field so respondents know who is sending them the message.
  • Write a descriptive subject line. Include the topic of the survey or your company name so respondents know what the email contains.
  • Provide a good introduction in your message. Let respondents know who you are, how you obtained their email, and the goal of the survey. Make sure to include how to unsubscribe.
  • Use proper grammar and punctuation in subject lines and messages. Avoid: writing in all caps; words like free, win, and money; exclamation points, percent signs, money signs; referencing incentives or prizes in the subject line.