Survey Introductions

To add an introduction to your survey:

  1. Go to the Design Survey section of your survey.
  2. Add an Intro Page from the survey BUILDER in the left sidebar.
  3. Click the text in the design to edit the Page Title and Page Description.

Learn more about adding and managing pages in your survey.

Writing an Introduction

It's a good idea to begin your survey with an introduction. Write an introduction with the assumption that respondents don't know much, if anything, about the topic of your survey.

Use simple, clear language to briefly explain the topic and purpose of the survey. Your introduction only needs to be three or four sentences, or a couple of short paragraphs at most.

Include the following useful information in your introduction:

  • Your name or the name of the company or organization you represent
  • The goal of the survey or what you're trying to find out
  • How you'll be using the responses to make a difference
  • If the responses are anonymous, confidential, or tracked
  • Relevant instructions that aren't explained in the survey questions themselves
  • Any content statement or privacy policy required by your company or organization

It's likely that some of your survey questions won't apply to all respondents taking your survey. You can use Skip Logic to guide respondents directly to relevant questions and have them skip over questions that don't apply to them, providing a better surveying experience for respondents and increasing the success of your survey project.

TIP! Learn survey best practices and guidelines to help you get the insights you need to make smarter decisions at Surveys 101 (English only).

Example Introductions

Example 1

If you're looking to get feedback from your customers, make it clear what you're hoping to do as a result. This lets them know you recognize and appreciate the time they're taking to provide feedback.

We're conducting research on the different question types SurveyMonkey has to offer. We'd love to hear from you about what question types you use the most and what question types you want to see built. This will help us make improvements to the existing tool and prioritize new features. The survey should only take 5 minutes, and your responses are completely anonymous.

You can only take the survey once, but you can edit your responses until the survey is closed on May 28, 2014. Questions marked with an asterisk (*) are required.

If you have any questions about the survey, please email us: youremail@email.com

We really appreciate your input!

Example 2

When using SurveyMonkey Audience, if you're targeting respondents who don't exactly fit your targeting needs, you can add a couple sentences to the introduction to encourage respondents to approach your survey as a hypothetical scenario.

For instance, if you can't specifically target soon-to-be brides, you can ask married women to think back to the time when they were planning their wedding.

We're a startup company looking to learn more about how women buy wedding dresses. Reflect back to the time if and when you were looking for a wedding dress, and try to approach this survey through those eyes.

How to create an effective survey introduction—example introduction included.