Tip! Creating an effective survey introduction.

When designing a survey, the overall format and layout is important from beginning to end. A poorly organized survey may cause respondents to skip questions or completely opt out of answering your survey. It is good practice to begin your survey with an introduction that explains the purpose of the survey.

Within the introduction, include the following items:

  1. Name of the organization conducting the survey.
  2. The confidentiality information and how the data collected will be used. Many participants like some kind of assurance in regards to their responses. Providing that kind of information before the survey starts can help ease those concerns.
  3. An estimate of how long the survey might take.
  4. Information in regards to any kind of incentive or prize for taking the survey. Remember to deliver on your promised gift!
  5. Instructions on how to move through the survey.



Survey Instructions:

Providing general instructions on how to progress through the survey in the introduction or within each new section is important in letting your audience know how the survey works. You can include something like the following example below in the beginning of your survey.

This sample can help you get started in how to create a simple and straightforward start to a survey:



Thank you for taking the time to complete this survey by My Company. Your feedback is important to us in how we can better improve our service.

This survey should only take about 5 minutes of your time. Your answers will be completely anonymous and by filling out the survey you will be entered into a drawing for a $10 gift card. All survey results will be published in next month's newsletter.

Any questions marked with an asterisk (*) require an answer in order to progress through the survey.

If you have any questions about the survey, please contact us at support@mycompany.com or call 800.555.1234.

In order to progress through this survey, please use the following navigation buttons:

  • Click the Next button to continue to the next page.
  • Click the Previous button to return to the previous page.
  • Click the Exit the Survey Early button if you need to exit the survey.
  • Click the Submit button to submit your survey.